Course Descriptions

210   Business Communications.  Course focuses on audience-oriented communication in the corporate culture.  Oral and written communication forms, created with a corporate audience in mind, will be practiced using PowerPoint and other visual aids.  Emphasis will be on developing and demonstrating communication skills, both singularly and in groups.  Course procedures include oral and written communications, group interaction in class, and group project.  Cross-listed with English and Communication.  Prerequisites: LAS 110 and 120. Credit 3 hours.

220 Introduction to Sport Management. This course is designed to provide an overview of the structure of the sports industry and to highlight the scope and variety of career opportunities in the area. The value of professional management to sports organization will also be emphasized. Attention will be given to the issues facing sport organizations and to the use of management techniques to solve business-related problems. The development of effective communication skills, both written and oral, will be emphasized through class presentations and written assignments. Cross-listed with Physical Education and Sport Studies. Credit 3 hours.

315 Sales. The Influence Management Process.  This course is designed to examine sales as the indispensable element in the marketing mix which creates a proactive response with customers.  The problem-solving approach which increases productivity and organizational effectiveness will be discussed in detail.  Course procedures include oral and written communications, group interaction in class, and major presentation.  Credit 3 hours.

318 Quantitative Methods for Business. An introduction to the quantitative reasoning required in business and economics. The course includes the study of basic algebraic functions, differential calculus, descriptive measures, sampling distributions, estimation and hypothesis testing with emphasis on applied problems in business and economics. Additional topics may include linear programming techniques, linear and multiple regression analyses and the introduction of structural modeling techniques in the solution of business problems. The coursework requires extensive research, case studies, oral and written presentations and group interaction. Prerequisites: MATH 110 and 215.
Credit 3 hours.

320 SIFE (Students in Free Enterprise). Students will meet weekly in a common class to generate and define free enterprise educational outreach projects. Students will work outside of class to develop and implement these projects within the community. Projects must fall into one of four categories: Business and Professional Ethics, Personal Financial Success Skills, Entrepreneurship, Free Market Economics Principles. Through these project activities students will learn and apply the fundamental principles of the free enterprise system in a service learning environment. Students will have the opportunity to travel and present the effectiveness of their projects in competition against other colleges and universities.  Credit 1 hour. May be repeated for credit.

322   Management.  Course is designed to establish a foundation of sound management skills for future business leaders.  Managing communication, people, quality and economic change will highlight this human resource development process.  Course procedures include oral and written communication, group interaction, and major presentations.  Credit 3 hours.

326 Investments. The course covers the principles of securities analysis and valuation from the perspectives of the individual and institutional investor. Emphasis is placed on portfolio theory and modern philosophies of portfolio analysis and selection. Topics include stocks, bonds, mutual funds, derivatives, international trading, and the organization and functions of the securities markets and the SEC. Prerequisites: BUS 318 and 395. Credit 3 hours.

327 Consumer Behavior. This course looks at the study of the buyer’s information acquisition, evaluation, purchasing and postpurchasing evaluation process. Emphasis is placed upon social psychological theories and their implications on the understanding and prediction of consumers’ behavior. The student will apply behavioral science concepts to the problems of planning, pricing and promotion decision. Prerequisites: BUS 318 and 394. Credit 3 hours.

328   Organizational Behavior.  Individual and work group behavior in organizations.  Exercises in the dynamics of power, developing leadership, facilitating quality and change, and interpersonal communication skills will be emphasized.  Course procedures include oral and written communications, group interaction in class, and a major presentation.  Cross-listed with Psychology.  Credit 3 hours.

329 Money and Banking. The course topics include the study of contemporary money and banking concepts including the role of money in the domestic and world economies, government regulation of the money supply, banking systems and the role of the Federal Reserve Bank. The course may include guest speakers, case studies, extensive research and development of oral and written presentations and group interaction. Prerequisites: BUS 395 and ECON 102. Credit 3 hours.

330 Real Estate. This is an introductory course in the fundamentals of real estate including property rights, ownership, financing, brokerage, investing and home buying and selling. The course also includes a survey of the various kinds of deeds and conveyances, mortgages, liens, rentals, appraisals and other types of real estate transactions. The course will include guest speakers, extensive research requirements, oral and written presentations and group interaction. Prerequisites: BUS 393, 394, and 395. Credit 3 hours.

331 Risk Management. The course covers the concepts of risk and risk management, what insurance is and how it is distributed to the public, essential insurance terms and concepts, various insurance products, the importance of risk management and insurance to business and society. The course will include guest speakers, a survey of career opportunities in risk management, case studies, oral and written presentations and group interaction. Prerequisite: BUS 318. Credit 3 hours.

332 Project Management. An introductory course in project management including quantitative techniques such as PERT/CPM, simulations, decision trees as well as the development of project proposals, project monitoring and project evaluation. The course requirements include substantial use of computerized planning and scheduling modules, case studies, oral and group presentations, and group interaction. Prerequisite: BUS 318. Credit 3 hours.

333 Advertising. The course will deal with the use of advertising and public relations elements in a promotional program. The emphasis will be on the efficient use of an organization’s resources to accomplish communication goals through effective promotional strategy. The student will study the communication process and how information is processed by the receiver, determination of promotional objectives, promotional budgets, media decisions, measuring the effectiveness of promotional campaigns. The ultimate goal of the course is to provide students the tools necessary to devise and evaluate advertising and marketing communications programs for any given product, service or idea. Prerequisites: BUS 318 and 394. Credit 3 hours.

344   Sport Marketing.   Course is designed to develop an understanding and appreciation of the unique aspects of marketing as related to sport.  Cross-listed with Physical Education and Sport Studies.  Credit 3 hours.

390   Operations Management.   The use of quantitative methods in the decision making process.  Topics include regression analysis, forecasting, linear programming, quality control and continuous improvement, and scheduling.  Course procedures include quantitative methods.  Prerequisites:  Math 110 and 215, or consent of instructor.  Credit 3 hours.

393   Legal and Ethical Environment of Business.   A course designed to explore the legal and ethical aspects of business and the interaction of these entities.  Contracts, the uniform commercial code, liability of business, Federal RICO, and mail fraud statutes will be covered.  Ethical issues of business will be studied using economic measures in addition to traditional ethical tools.  Course procedures include oral and written communications, group interaction in class, and major presentations.  Credit 3 hours.

394   Marketing.   Product concepts, from idea to delivery to the ultimate consumer, will be examined.  Also included will be pricing, promotion, distribution, and planning for the marketing effort.  Emphasis on being an informed consumer included.  Course procedures include oral and written communications, group interaction in class, and group projects.  Cross-listed with Communication.  Credit 3 hours.

395   Corporate Finance.   An introduction to the long-term and short-term investing and financing decisions required in the financial management of a business.  Course procedures include quantitative methods, oral and written communications, group interaction in class, and a major presentation.  Prerequisite: Acct 281 or consent of instructor.  Credit 3 hours.

398   Creativity in the Workplace.   Creativity:  Historical, biographical, and cinematic examinations of the issue of creativity.  Fundamental questions posed:  What is creativity?  Why do we need to be creative?  Are there ways to master creative responses to problems within life planning as well as for academic work?  In what way can creativity enhance productivity, interpersonal relations, and professional development in the workplace?  Credit 3 hours.

420   Business and Administrative Communication.   The study and writing of technical reports, letters, memos, resumes, progress reports, and proposals.  The course will also include various functions associated with writing: organization, sentence structure, and grammar in conjunction with rhetorical theory.  Cross-listed with English.  Credit 3 hours.

425   International Business.   An overview of business practices worldwide.  Focus on how U.S. managers can effectively manage a business enterprise outside the U.S.   Course procedures include oral and written communications, group project, and major presentation.  Prerequisite: BUS 322. Credit 3 hours.

432  Marketing Strategy. The emphasis in this course is on strategic marketing analysis and planning and integration of marketing concepts into a strategic planning framework. Concepts and methods for the strategic analysis of product-market definition, segmentation, product positioning and new product planning are examples of individual subjects that are covered. The students will apply concepts to realistic marketing problems through marketing simulations and/or case studies that capture the dynamics of the marketing environment. Students will learn how to identify markets, assess company strengths and weaknesses, target market segments, analyze competition and develop specific functional strategies in such areas as product development, pricing, distribution and promotion. Prerequisites: BUS 322, 394, and 395. Credit 3 hours.

437 Professional and Business Ethics. The course deals with the approach to the ethical challenges of a modern business society.  The course will utilize the expertise of professionals working in the various areas of business as well as the moral reasoning of ethicists. Course procedures include oral and written communications, group interaction in class, group project, and a major presentation. Cross-listed with Philosophy. Credit 3 hours.

444 Supply Chain Management. This course examines the integration of business processes from end users to original suppliers. It focuses on identifying, selecting, and evaluating suppliers to enhance the quality and timely delivery of supplies needed within an organization. Other topics include understanding the nature of demand for goods and services within business markets and the process of building relationships with suppliers. Prerequisites: BUS 394 and 318. Credit 3 hours.

445   Management Decision Making.   This course introduces the student to statistical methods using quality improvement tools and techniques, and Microsoft Excel applications in a variety of process control functions.  Fundamental statistical concepts and techniques are used as the foundation for the development and interpretation of attributes and variables, and as data sources for the purpose of improving processes in business and production environments.  Process capability and graphical methods for data presentation are also discussed.  Credit 3 hours.

450 International Trade Policy. The course topics include theories of international trade, tariffs and non-tariff trade barriers, arguments for free-trade versus protectionism, the role of money, balance of payments, foreign exchange rates and their determination and regional economic alliances. The course will include extensive research, case studies, readings, oral and written presentations and group interaction. Credit 3 hours.

456 International Finance. The course is an introductory course in international finance. Topics are studied from the perspective of a global corporation. Topics include exchange rate theory, the foreign exchange markets, management of exchange rate risk, country risk assessment, and global mobilization of financial resources. The course will include extensive research, case studies, oral and written presentations and group interaction. Prerequisite: BUS 395. Credit 3 hours.

495 Entrepreneurship. Students will prepare a complete business plan for an organization they may wish to start. There will be emphasis on the structural, legal, and financial aspects of entrepreneurship. The course explores sources of information, common start-up problems and methods for analyzing situations for profitable entry. The course will include guest speakers, visits to existing small businesses and start-ups, case studies, and class discussions. Students will prepare oral and written presentations and engage in group activities. Extensive outside research and networking required. This class is designed to help students jump-start their careers and put their education into practice. Class should be taken within the student’s final two semesters prior to graduation. Prerequisite: BUS 334. Credit 3 hours.

497   Entrepreneurial Problem-Solving.   BBA capstone course.  Focus on problem-solving, creative solutions, and brainstorming, using guided intuitive processes to reach group conclusions on given entrepreneurial dilemmas.  Course procedures include quantitative methods, oral and written communications, group interaction in class, group project, and major presentation.  Prerequisites: 322, 394, 395, Acct 281, and 283, or consent of instructor.  Credit 3 hours.

 

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