Department Code: COMM
101 Survey of Mass Communication. A course designed to develop the student’s ability to appreciate and evaluate the aesthetic, societal, and cultural functions of newspapers, magazines, advertising, film, radio and television. It will examine the nature, development, contemporary structure and influence of the mass media. Credit 3 hours.
102 Elements of Oral Communication. This course offers students an introduction to the theoretical and practical performance of effective oral communication skills. Students will learn rhetorical strategies and opportunities to aid them in improving their interpersonal, intercultural, public, and group communication skills. Credit 3 hours.
103 Graphic Design. The course will cover the basic design principles of layout, color, and typography. Class time will be spent on discussions, lectures, critiques, individual meetings, and work sessions. Cross-listed with Art. Credit 3 hours.
104 Software Lab. Students have a hands-on learning experience with graphic, communication and code-writing software. They are expected to be familiar and adept at all software used in the various courses they intend to take before enrolling in those courses. The software laboratory is a collegial learning opportunity in which to accomplish this. Cross-listed with Computer Science and Digital Arts. Credit 1 hour. May be repeated up to 4 credits.
110 Media Writing 1. The class teaches basic news gathering techniques and principles of news writing. Students will learn to write for a variety of media, purposes, and audiences. Emphasis will be on style, ethics, and accuracy. Credit 3 hours.
111 Radio Production. This class provides an academic base for students interested in broadcasting. Study of principles of production, mass media theory, FCC regulations, and the equipment at station KSWC make up the majority of the course with required participation in station programs. Credit 3 hours.
114 Video Field Production. This course focuses on the video techniques, field production principles, and story organization needed for commercial production and visual storytelling. Students work in teams on a number of video projects that address specific topics to include lighting, framing, shot selection, and non-linear editing decisions as they influence content and clarity. The course also features special effects usage. Two-dimensional animation is a learning option. Credit 3 hours.
201 Media Writing 2. An advanced approach to news gathering, reporting, and writing techniques, including feature, editorial/op-ed, reviews, and investigative writing. Course will also examine legal issues affecting news reporters as well as situations requiring ethical decisions leading students to the development of a Professional Code of Standards and Ethics. Prerequisite: COMM 110 or consent of instructor. Credit 3 hours.
202 Oral Storytelling. A course designed for students in disciplines where they are required to regularly read material (prose, poetry or non-fiction) before individuals, groups or the mass media. It is ideal for broadcasting majors, writers and teachers. Students will learn the basics of textual analysis (understanding that almost everything written contains a story) and how they can best communicate that experience to an audience. Credit 3 hours.
203 Interpersonal Communication. This course introduces students in the study of communication between people and in relationships. Stresses awareness of how one’s communication behavior influences and is influenced by others and provides methods of improving interpersonal interactions. Credit 3 hours.
205 Introduction to Photography. A study of camera, film, composition, light and lighting, flash and the principles of photojournalism as it relates to storytelling. Building a portfolio is included. Cross-listed with Art. Credit 3 hours.
206 Digital Photography. An overview of digital photography and how it works is the basis of the class. Among the topics covered will be features of digital cameras, managing and editing digital images, and making the transition from analog to digital. Credit 3 hours.
208 Critical Thinking and Argumentation. Students enrolled in this course will learn the theoretical principles of critical thinking and argument as they apply to interpersonal, organizational, public and political concerns. Students will be guided in subject analysis, data gathering, evidence building, and evaluation of critical arguments. Credit 3 hours.
210 Business Communication. Course focuses on audience-oriented communication in the corporate culture. Oral and written communication forms, created with a corporate audience in mind, will be practiced using PowerPoint and other visual aids. Emphasis will be on developing and demonstrating communication skills, both singularly and in groups. Course procedures include oral and written communications, group interaction in class, and group project. Cross-listed with Business and English. Prerequisites: LAS 110 and 120. Credit 3 hours.
211 Introduction to the Cinema. A study of the five technical elements that are involved in film: cinematography and visual editing, sound acquisition and music insertion, scriptwriting, performance, and the role of the director in pulling all this together. The course examines motion picture themes as a rhetorical communication medium, artistic expression, as well as a reflection of social and cultural thought. In each area of study, students will practice and improve their skills in creative and critical viewing. Credit 3 hours.
213 Journalism Projects. Participation in production of newspaper or yearbook is required. The student will become proficient in a particular aspect of print publication such as layout, feature writing, or photography. Prerequisite: Consent of instructor. Credit 2 hours. May be repeated for credit.
214 Video News Production. This course focuses on the video techniques, field production principles, and story organization needed for televised journalism. Students work in teams on a number of campus news stories. Convergence with print and other journalism venues on campus is stressed. Specific topics include lighting, framing, shot selection, and non-linear editing decisions as they influence content and clarity. Prerequisite: COMM 114 or consent of instructor. Credit 3 hours.
215 Intercultural Communication. An investigation of the similarities and differences of communication patterns of various cultures. The class examines the values and cultural norms that inform and influence a culture’s communication. Credit 3 hours.
216 Composing With Paint & Draw Programs 1. The application of art, illustration and graphic design principles using paint and draw programs such as Adobe Photoshop, Adobe Illustrator and Macromedia Flash. Focus on artwork for screen-based and print-based media. Cross-listed with Art. Credit 3 hours.
220 Interactive Story Telling. This course explores "live" story creation and oral delivery for interaction with live audiences, or as a model for interactive media such as computer games. Particular emphasis will be placed upon character-based (as opposed to plot-based) story creation and identifying parallels to the theory and practice of written stories. Exploring traditional and emerging means for accomplishing successful interactivitiy is the major goal of the class. Cross-listed with English. Credit 3 hours.
221 Newspaper Experience. Students are able to gain practical experience by working on staff for the campus newspaper. Prerequisite: 2.0 GPA. Course graded S/U. Credit 1 hour. May be repeated for credit.
223 Yearbook Experience. Students have the ability to gain practical experience by working on staff for the campus yearbook. Prerequisite: 2.0 GPA. Course graded S/U. Credit 1 hour. May be repeated for credit.
231 Radio Experience. This course allows students to gain practical experience on air by using the campus radio station KSWC-FM. Enrollment is contingent on shift availability. Prerequisite: 2.0 GPA and consent of instructor. Course graded S/U. Credit 1 hour. May be repeated for credit.
233 Television Experience. Practical emphasis for communication majors in television production with experience in preparing videotaped shows and features. Prerequisite: 2.0 GPA and consent of instructor. Course graded S/U. Credit 1 hour. May be repeated for credit.
234 Digital Media Experience. Students use New Media/Digital Arts knowledge and skills to gain practical experience in this course. Projects include but are not limited to video features, Web sites, CD-ROMS, computer games. Cross-listed with Computer Science and Digital Arts. Prerequisite: 2.0 GPA and consent of instructor. Course graded S/U. Credit 1 hour. May be repeated for credit.
246 History of Television. An examination of social issues as explored through various television genres. Course may also explore news coverage of events and contemporary problems with television programming. This course pertains to non-majors as well as Communication majors. Credit 3 hours.
248 History of the Cinema. The history of visual storytelling is the basis of this course. The course examines the development of cinematography technology (camera, film, lighting, editing, sound) with an emphasis on techniques of video-only storytelling by such masters as the Lumiere Brothers (cinematography), Georges Melies (special effects), Sergei Eisenstein (montage), D.W. Griffith, Charles Chaplin, and Buster Keaton. The course also examines early attempts at sound acquisition and editing. It will culminate in a comprehensive analysis of what is critically considered to be the greatest American film: Citizen Kane. Credit 3 hours.
250 Media Law and Ethics. By exposing students to primary documents and cases as well as to methods of analysis, students gain an insight to the major legal, ethical and policy issues related to the mass media. Upon completion, students should be able to explain, in broad context, existing media law and policies. They should also be able to analyze future laws and policies. Students should also be able to articulate the ethical issues that are relevant to media conduct. Credit 3 hours.
294 Public Relations. Students will explore the major concepts and strategies of public relations for business and other organizations. Credit 3 hours.
303 Family Communication. This course facilitates understanding of the major theories and concepts in the study of communication phenomenon in family relationships and extends the basic concepts of family relationships in the Interpersonal Communication course. Emphasis is placed on critical analysis of communication research in the family context. an important goal of this class is to foster students' insight into their own expereince of family and to enable students to apply course-related concepts to their family relationships. Prerequisite: Comm 203. Credit 3 hours.
312 Visual Storytelling. This course focuses on visual storytelling with strong production values using state-of-the art shooting and editing stations. Students will create a project in one of the following areas: Video Essay, Still Photography, Animation (cartoon or stop motion), Original Short Fictional Feature, Short News Documentary, or Video Profile, with a view toward entry in regional or national competitions. Prerequisite: COMM 114 or consent of instructor. Credit 3 hours.
315 Persuasion. This course studies the use of persuasive communication and the techniques that motivate persons to act or believe in a particular way. A variety of persuasive rhetorical theories will be discussed as tools for persuasion. Credit 3 hours.
316 Composing With Paint & Draw Programs 2. A continuation of COMM 216. Cross-listed with Art. Prerequisite: COMM 216. Credit 3 hours.
317 Advanced Presentational Speaking. This is an advanced course in the theory and application of public speaking in a variety of contexts and situations. Students will demonstrate an advanced level of understanding of how to engage audiences more effectively by using critical thinking, audience analysis, organization, technological and delivery skills. Prerequisite: COMM 102 or consent of instructor. Credit 3 hours.
320 Advanced Web Site Design: Graphic Techniques. This course builds upon the planning and design principles in CPTR 211, extending site effectiveness through the use of advanced graphic techniques. Prerequisite: CPTR 211. Credit 3 hours.
321 Convergent Journalism Experience. Students gain practical experience by working on staff on the campus newspaper, television news, and radio news. Prerequisite: Consent of instructor. Course graded S/U. Credit 2 hours. May be repeated for credit.
325 Convergent Media News. Through repeated enrollments, students will learn to consult among the whole editorial staff of all media to assist in productions in Audio, Video, Print, and Web, that, while perhaps strongest in a given medium, can be modified to fit various other media. Students will learn to work with and profit by the insights of other students in other media. Prerequisite: Consent of instructor. Credit 1 to 2 hours. May be repeated for credit.
340 Communicating Teamwork, Leadership, Group Communication. This course emphasizes that developing good communication skills are essential to effective leadership and group work. this course will study interpersonal, intercultural, and rhetorical communication practices within businesses, large private or non-profit associations, larger community groups, and governments. Students will also practically apply communication theories in leadership and group activities. Credit 3 hours.
341 Radio Management. In this course, students learn the management and supervisory skills for KSWC. Available only to radio management staff. Prerequisite: Consent of instructor. Graded S/U. Credit 2 hours. May be repeated for credit.
343 Television Management. Students learn the management and supervisory skills for television production in a practical application setting. Available only to television management staff. Prerequisite: Consent of instructor. Course graded S/U. Credit 2 hours. May be repeated for credit.
345 Desktop Publishing. Students learn how to create print media communication products using industry standard software such as Quark Express. Focus will be on professional standards, consistency of design with theme/objective, and creativity in communication. Students will create flyers, brochures, newsletters, advertising layouts, and other printed products. Credit 3 hours.
346 Multimedia Authoring for CD- ROM and the Web. This course teaches students the creation of interactive productions for CD-ROM using Macromedia Director. Students learn to create gaming, informational, and presentational interactivity without the bandwidth restrictions imposed by the Internet. Certain of these same productions are then revised for use on the Internet through Director’s Shockwave software. Cross-listed with Computer Science and Digital Arts. Credit 3 hours.
348 International Cinema: Western Culture. An examination of the foreign film from traditional western cultures to include, among others, France, Spain, Mexico, Scandinavia, Italy, Greece, Germany, Russia, Australia, and New Zealand. Students will study the major trends and styles of cinema and how national identity and customs are reflected in those films. Course is designed to give global perspective to non-majors as well as majors. Credit 3 hours.
349 International Cinema: Asian Culture. An examination of the foreign film from traditional eastern cultures to include, among others, Japan, China, Hong Kong, India, Korea, Vietnam, and Taiwan. Students will study the major trends and styles of cinema and how national identity and customs are reflected in those films. Course is designed to give global perspective to non-majors as well as majors. Credit 3 hours.
350 Communication in Pop Culture. This course explores the idea that popular culture is the dominant persuasive, rhetorical influence in most people's lives today. The premise of this course is that communication should be viewed as a social function of managing--a function with many complex manifestations. In this course, students will apply specific communication theoretical frameworks to popular culture. Credit 3 hours.
362 Experience in Public Relations. Students gain practical, hands-on experience in the communication field with the Southwestern College Communications Office, under the supervision of the office staff.
394 Marketing. Product concepts, from idea to delivery to the ultimate consumer, will be examined. Also included will be pricing, promotion, distribution, and planning for the marketing effort. Emphasis on being an informed consumer included. Course procedures include oral and written communications, group interaction in class, and group project. Cross-listed with Business. Credit 3 hours.
395 Research Methods. This course teaches students the basic research methods used for studying communication examining research methods applicable to the study of communication problems, processes, contexts, and artifacts. Students enrolled in this course will develop the ability to independently conduct undergraduate communication research. Credit 2 hours.
400 Communicating the Law, Social Unrest and Political Change. This course studies the contemporary and conventional theories of communication (discourse, language, argumentation, narrative dramatism, and games) along with fundamental legal principles, procedures and protocols through one or more of the communication lenses previously discussed. Students will examine and analyze the communication dynamics and how such communication perspectives broadens the understanding of social agendas. Credit 3 hours.
401 Debate Question Analysis and Case Construction. This course is designed to acquaint students with critical analysis and case construction of debate questions including high school and intercollegiate organizations. Special emphasis is placed on case construction and analysis in a workshop setting. Prerequisite: COMM 102, 208, or consent of instructor. Credit 3 hours.
410 Theories of Human Communication. The focus of this course includes an overview of current and historical theories and research in the major sub-fields of human communication. Prerequisite: COMM 102 or consent of instructor. Credit 3 hours.
417 Organizational Communication. Comprehensive study of communication processes in situations commonly encountered in organizational settings. Intensive analysis of simulated and real life situations will aid the student in understanding the communication dynamics of organizations. Credit 3 hours.
420 Recreating Image: Religion, Sport, Organizations, and Politics. On occasion, public celebrities, corporations, institutions and government agencies commit blunders that damage their credibility. They will employ a communication strategist to help them communicate strategically to restore their image and regain public trust. In this course, students will study various communication strategies used to persuade the public in defensive campaigns to restore public trust and restore public image. Students will apply communication image management theories and create a communication restoration campaign. Credit 3 hours.
421-422 Journalism Management. Available only to chief editors of The Collegian and The
Moundbuilder. Course graded S/U. Credit 2 hours. May be repeated for credit.
450 Contemporary Issues in Communication. This course examines contemporary communication problems: significant speeches, social international affairs, race, gender, and technology. This course attempts to develop a rhetorical appreciation for how communication influences contemporary social contexts. Credit 3 hours.