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Marketing Your Major
Career Beam and Southwestern College teamed up to provide a career development site that helps students with career exploration planning and research. Register at Career Beam.
Unfortunately, the working world is not divided into majors. It is very important to understand that people need to market all of the areas that surround the college degree. The two main areas that are critical to market to employers are skills and experience.
Skills and experience are the two most important areas that need to be sold to employers! When combined with a college degree, the impact on the value to a company can be very powerful.
For example: A person who has a Computer Science degree, but does not have experience, will have difficulty in obtaining a position in the work place. Employers desire people with college degrees, but the bottom line is that skill and experience in the computer world will "win" every time.
Where are the three areas a person can market their skills and experience to a potential employer?
- Cover letters: Use this format to sell to the potential employer. In the second and third paragraphs, let the employer know how their problems can be solved because of one's skills and experience.
- Resume: In a skill summary and in the work experience section, sell the employer on accomplishments and how their problems can be solved.
- Interview: Use this time to market the degree obtained in the way of how skills were used. Also, market any internship or part time work experience that is relevant to the position.
How can one gain experience in a field if they are working a full time job or they have time constraints? If one is trying to make a career change , it will take sacrifice and hard work, but here are some suggestions:
- Volunteer to work at a church- they need computer technicians, accountants, business managers, etc.
- Ask for extra projects at work that are relevant to a career direction.
- Volunteer at a local non-profit agency that may need a project done.
- Volunteer in another department over the lunch period at your current job.