SC

BA Major in Sport Management

B.A., Major in Sport Management

Student Learning Outcomes

Graduates in Sport Management will:

  • Learn key features of the business world and apply these insights to the field of sport management
  • Analyze and evaluate ethical issues in business and sport management
  • Identify and analyze different organizational and socio-cultural perspectives relevant to the world of business and sport management
  • Apply critical thinking to processes and problems in business and sport management

Major requirements*

  • BUS 115 Business Basics (3 hours)
  • BUS 130 Introduction to Entrepreneurship (3 hours)
  • BUS 322 Management (3 hours)
  • BUS 325 Marketing (3 hours)
  • BUS 328 Organizational Behavior (3 hours)
  • BUS 437 Business and Professional Ethics (3 hours)

Cognate requirements

  • ACCT281 Financial Accounting (3 hours)
  • ACCT283 Managerial Accounting (3 hours)
  • COMM294 Public Relations (3 hours)
  • ECON101 Principles of Microeconomics (3 hours)
  • ECON102 Principles of Macroeconomics (3 hours)
  • MATH215 Introduction to Statistics and Probability (3 hours)
  • PSYC335 Psychology of Sport (3 hours)
  • SPMG220 Introduction to Sport Management (3 hours)
  • SPMG344 Sports Marketing (3 hours)
  • SPMG421 Sports Management Capstone (3 hours)

*2026-2027 Course Catalog

Students whose major or minor is within the business administration division must earn a grade of “C” or better in each course taken within the division (ACCT, BUS, ECON) to meet graduation requirements.


Why Sport Management?

Develops business skills necessary to work in the administrative, management, or marketing departments of athletic organizations. Very exciting and challenging positions are available in the sports industry.

Job Opportunities

  • Parks & Recreation
  • Athletic Director
  • Team Management
  • Sport Marketing
  • Athletic Administrator
  • Ticket Sales
  • Fitness Manager
  • Services for Student-Athletes
  • Intramural Director
  • Sales of Sporting Goods
  • Event Management
  • Arena Management
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